Introduction to Marketing and Advertising

This Course is designed to help people prepare for jobs in marketing and sales; and will be useful to small business owners, as well as those who are working as assistants in Marketing, Advertising & Sales.  If you want to learn about Marketing and Advertising before you dive into a longer programme, we recommend that you pursue this short course.

We recommend this course as well, if you have recently graduated from high school and want to acquire marketing skills to start working as soon as possible; and also if you are working in a job that does not meet your financial or career needs and you want to get ahead to secure a better job or a promotion.

We invite you to contact us so we can discuss this and other courses that are right for you. See how you can progress easily to a Business Diploma and beyond while you continue to work and earn… all at affordable payment plans.

Marketing

• The role of marketing in business success
• Implementing marketing strategies
• Marketing approaches (Services and Relationship Marketing)
• Marketing, IT and the Internet

Advertising

• Getting the best from marketing communications
• Advertising in relation to marketing
• Reaching the customer
• Social & traditional media