ABE Business Management & Marketing

ABE Business Management & Marketing

Marketing is an important function that brings companies and clients closer together. It is a business discipline which is focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities. Marketing management and establishing a marketing orientated organisation with the emphasis on the customer is a core component in an organisation’s success.

The programme introduces students to the crucial role that marketing plays in business development. Holders of the Marketing Management qualifications will have a good knowledge and understanding of the key principles of marketing and will be able to relate this to the workplace.

The positions below are examples of jobs currently held by ABE Marketing Management qualification holders. The list is not exhaustive as ABE qualifications are applicable to a wide range of vocations.

  • Level 4 Foundation Diploma in Marketing Management – Marketing or Business Development Assistant
  • Level 5 Diploma in Marketing Management – Assistant Marketing or Assistant Business Development Manager
  • Level 6 Diploma in Marketing Management – Marketing or Business Development Manager

The programme starts with the Level 4 Diploma, progresses through to Level 5 Diploma up to Level 6 Diploma and beyond to the Bachelor’s or Master’s Degree in Business Administration.

View below for more information on these Diplomas.

DIPLOMA LEVEL DESCRIPTION
Level 4 All Compulsory units
  • Employability & Self development
  • Finance for Managers
  • Enterprising Organisations
  • Dynamic Business environments
Level 5 Compulsory units
  • Innovation & Business Performance
  • Effective financial management
  • Buyer & consumer behaviour
  • Managing Agile & Organisations &people
  • International Business Economics & Markets
  • Integrated Marketing Communications
Level 6
  • Please visit with our Course Advisors for consultation and progression
Level ABE Entry Requirement
Foundation Diploma Level 4 in Business Management & Marketing There are no formal entry requirements as ABE has open entry for this level.  However, we recommend that persons who have no work experience should have 4 CXC CSEC passes including English.   Applicants with at least two years’ relevant work experience will be eligible to apply.  
Diploma 5 in Business Management & Marketing ABE Certificate Level or Diploma Level 4 (at least 3 modules passed) OR Two 'A' Level passes OR At least 2 years work experience. A reference letter from employer(s) must accompany such applications OR Qualifications which may be accepted by ABE as being equivalent to the above
Diploma 6 in Business Management & Marketing Students must successfully complete 6 modules in order to be awarded the Diploma.   Entry Requirements: Applicants should have achieved the ABE Diploma 5 or an Associate Degree or a suitable combination of qualifications and work experience.
Level Core/ Optional Module January Semester July Semester September Semester
Saturdays Evenings Saturdays Evenings Evenings
Foundation Diploma 4 Core Employability & Self Development   Yes Yes   Yes
Core Dynamic Business Environments   Yes Yes   Yes
Core Finance for Managers Yes     Yes Yes
Core Enterprising Organisations Yes     Yes Yes
Diploma 5 Core Innovation & Business Performance   Yes Yes    
Core Effective Financial Management   Yes Yes    
Optional Integrated Marketing Communications   Yes      
Core Managing Agile Organisations & People Yes     Yes  
Core International Business Economics & Markets Yes     Yes  
Optional Buyer & Consumer Behaviour   Yes      
Diploma 6 Core Business Ethics and Sustainability   Yes      
Core Leading Strategic Change   Yes      
Core Business Strategy and Decision Making Yes        
Optional Strategic Marketing          
Optional Strategic Stakeholder Relationships          
Core Developing International Markets          

DISCLAIMER: SITAL College of Tertiary Education Ltd. reserves the right to make changes to the schedule without notice.

Level Registration Fee Examination Fee
Foundation Diploma Level 4 A new student: £45 Annual Subscription Fee: £38.50 Per exam fee: £45 Total Exam Fee: £180 (4 modules)
Diploma Level 5 A new student: £60 Annual Subscription Fee: £38.50 Per exam fee: £60 Total Exam Fee: £360 (6 modules)
Diploma Level 6 A new student: £75 Annual Subscription Fee: £38.50 Per exam fee: £60 Total Exam Fee: £300 (5 modules)