ABE Business Management & Marketing
Marketing is an important function that brings companies and clients closer together. It is a business discipline which is focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities. Marketing management and establishing a marketing orientated organisation with the emphasis on the customer is a core component in an organisation’s success.
The programme introduces students to the crucial role that marketing plays in business development. Holders of the Marketing Management qualifications will have a good knowledge and understanding of the key principles of marketing and will be able to relate this to the workplace.
The positions below are examples of jobs currently held by ABE Marketing Management qualification holders. The list is not exhaustive as ABE qualifications are applicable to a wide range of vocations.
- Level 4 Foundation Diploma in Marketing Management – Marketing or Business Development Assistant
- Level 5 Diploma in Marketing Management – Assistant Marketing or Assistant Business Development Manager
- Level 6 Diploma in Marketing Management – Marketing or Business Development Manager
The programme starts with the Level 4 Diploma, progresses through to Level 5 Diploma up to Level 6 Diploma and beyond to the Bachelor’s or Master’s Degree in Business Administration.
View below for more information on these Diplomas.
|Level 4||All Compulsory units|
|Level 5||Compulsory units|
|Level||ABE Entry Requirement|
|Foundation Diploma Level 4 in Business Management & Marketing||There are no formal entry requirements as ABE has open entry for this level. However, we recommend that persons who have no work experience should have 4 CXC CSEC passes including English. Applicants with at least two years’ relevant work experience will be eligible to apply.|
|Diploma 5 in Business Management & Marketing||ABE Certificate Level or Diploma Level 4 (at least 3 modules passed) OR Two 'A' Level passes OR At least 2 years work experience. A reference letter from employer(s) must accompany such applications OR Qualifications which may be accepted by ABE as being equivalent to the above|
|Diploma 6 in Business Management & Marketing||Students must successfully complete 6 modules in order to be awarded the Diploma. Entry Requirements: Applicants should have achieved the ABE Diploma 5 or an Associate Degree or a suitable combination of qualifications and work experience.|
|Level||Core/ Optional||Module||January Semester||July Semester||September Semester|
|Foundation Diploma 4||Core||Employability & Self Development||Yes||Yes||Yes|
|Core||Dynamic Business Environments||Yes||Yes||Yes|
|Core||Finance for Managers||Yes||Yes||Yes|
|Diploma 5||Core||Innovation & Business Performance||Yes||Yes|
|Core||Effective Financial Management||Yes||Yes|
|Optional||Integrated Marketing Communications||Yes|
|Core||Managing Agile Organisations & People||Yes||Yes|
|Core||International Business Economics & Markets||Yes||Yes|
|Optional||Buyer & Consumer Behaviour||Yes|
|Diploma 6||Core||Business Ethics and Sustainability||Yes|
|Core||Leading Strategic Change||Yes|
|Core||Business Strategy and Decision Making||Yes|
|Optional||Strategic Stakeholder Relationships|
|Core||Developing International Markets|
DISCLAIMER: SITAL College of Tertiary Education Ltd. reserves the right to make changes to the schedule without notice.
|Level||Registration Fee||Examination Fee|
|Foundation Diploma Level 4||A new student: £45 Annual Subscription Fee: £38.50||Per exam fee: £45 Total Exam Fee: £180 (4 modules)|
|Diploma Level 5||A new student: £60 Annual Subscription Fee: £38.50||Per exam fee: £60 Total Exam Fee: £360 (6 modules)|
|Diploma Level 6||A new student: £75 Annual Subscription Fee: £38.50||Per exam fee: £60 Total Exam Fee: £300 (5 modules)|