ABE Business Management & Marketing

ABE Business Management & Marketing

Marketing is an important function that brings companies and clients closer together. It is a business discipline which is focused on the practical application of marketing techniques and the management of a firm’s marketing resources and activities. Marketing management and establishing a marketing orientated organisation with the emphasis on the customer is a core component in an organisation’s success.

The programme introduces students to the crucial role that marketing plays in business development. Holders of the Marketing Management qualifications will have a good knowledge and understanding of the key principles of marketing and will be able to relate this to the workplace.

The positions below are examples of jobs currently held by ABE Marketing Management qualification holders. The list is not exhaustive as ABE qualifications are applicable to a wide range of vocations.

  • Level 4 Foundation Diploma in Marketing Management – Marketing or Business Development Assistant
  • Level 5 Diploma in Marketing Management – Assistant Marketing or Assistant Business Development Manager
  • Level 6 Diploma in Marketing Management – Marketing or Business Development Manager

The programme starts with the Level 4 Diploma, progresses through to Level 5 Diploma up to Level 6 Diploma and beyond to the Bachelor’s or Master’s Degree in Business Administration.

View below for more information on these Diplomas.

Level 4All Compulsory units
  • Employability & Self development
  • Finance for Managers
  • Enterprising Organisations
  • Dynamic Business environments
Level 5Compulsory units
  • Innovation & Business Performance
  • Effective financial management
  • Buyer & consumer behaviour
  • Managing Agile & Organisations &people
  • International Business Economics & Markets
  • Integrated Marketing Communications
Level 6
  • Please visit with our Course Advisors for consultation and progression
LevelABE Entry Requirement
Foundation Diploma Level 4 in Business Management & MarketingThere are no formal entry requirements as ABE has open entry for this level.  However, we recommend that persons who have no work experience should have 4 CXC CSEC passes including English.   Applicants with at least two years’ relevant work experience will be eligible to apply.  
Diploma 5 in Business Management & MarketingABE Certificate Level or Diploma Level 4 (at least 3 modules passed) OR Two 'A' Level passes OR At least 2 years work experience. A reference letter from employer(s) must accompany such applications OR Qualifications which may be accepted by ABE as being equivalent to the above
Diploma 6 in Business Management & MarketingStudents must successfully complete 6 modules in order to be awarded the Diploma.   Entry Requirements: Applicants should have achieved the ABE Diploma 5 or an Associate Degree or a suitable combination of qualifications and work experience.
LevelCore/ OptionalModuleJanuary SemesterJuly SemesterSeptember Semester
Foundation Diploma 4CoreEmployability & Self Development YesYes Yes
CoreDynamic Business Environments YesYes Yes
CoreFinance for ManagersYes  YesYes
CoreEnterprising OrganisationsYes  YesYes
Diploma 5CoreInnovation & Business Performance YesYes  
CoreEffective Financial Management YesYes  
OptionalIntegrated Marketing Communications Yes   
CoreManaging Agile Organisations & PeopleYes  Yes 
CoreInternational Business Economics & MarketsYes  Yes 
OptionalBuyer & Consumer Behaviour Yes   
Diploma 6CoreBusiness Ethics and Sustainability Yes   
CoreLeading Strategic Change Yes   
CoreBusiness Strategy and Decision MakingYes    
OptionalStrategic Marketing     
OptionalStrategic Stakeholder Relationships     
CoreDeveloping International Markets     

DISCLAIMER: SITAL College of Tertiary Education Ltd. reserves the right to make changes to the schedule without notice.

LevelRegistration FeeExamination Fee
Foundation Diploma Level 4 A new student: £45 Annual Subscription Fee: £38.50Per exam fee: £45 Total Exam Fee: £180 (4 modules)
Diploma Level 5 A new student: £60 Annual Subscription Fee: £38.50Per exam fee: £60 Total Exam Fee: £360 (6 modules)
Diploma Level 6 A new student: £75 Annual Subscription Fee: £38.50Per exam fee: £60 Total Exam Fee: £300 (5 modules)