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    General MBA

    Comprises the following units:
    – Responsible Leadership & Sustainable Management
    – Management Decision Making
    – Innovation & Entrepreneurship
    – Strategy: Analysis and Practice
    – Applied Project

    Following are summaries of the Units. You can receive more information about eligibility, application, fees and payment plans here.

    Responsible Leadership & Sustainable Management

    The unit aims to develop your understanding of responsible leadership principles, emphasizing ethical decision-making and effective stakeholder engagement. It enables you to explore contemporary global challenges, providing a contextual understanding of responsible leadership in today's dynamic business environment. By incorporating insights from business ethics, sustainability studies, and organizational behavior, the unit offers a holistic view of responsible leadership and sustainable management. Utilizing a blend of theoretical frameworks, case studies, and real-world applications, it aims to develop practical skills for navigating 21st-century organizational challenges. This will equip you with a skill set that merges theoretical knowledge and practical application, positioning you as a valuable asset in any professional setting, capable of addressing the diverse demands of today's business environment.

    Management Decision Making

    The unit aims to deepen your understanding of data-driven management decision-making, equip you to identify diverse data sources for well-balanced decisions, and enhance your comprehension of decision-making processes in HR, financial, EDI, sustainability, and other workplace scenarios. It fosters the development of your knowledge, skills, and abilities in organizational, quantitative, and qualitative data collection and analysis. Additionally, it enables you to recognize the impact of human judgments, technology, and AI in decision-making. This unit enhances your employability by developing key skills for professional success, such as data-driven decision-making, diverse data source identification, and understanding decision processes, making you adaptable and analytically strong. It prepares you for effective decision-making in diverse professional settings on a global scale.

    Innovation and Entrepreneurship

    This unit aims to support your critical appreciation of the need for continuous innovation and entrepreneurship in a dynamic global context. It provides practical awareness of individual blocks to creative thinking and how to develop these skills. The unit enables your development as a creative leader by understanding organizational barriers to innovation and fostering a supportive culture. It also emphasizes the relevance of participative approaches to facilitate change and support continuous innovation. This unit is essential for managing creativity, innovation, entrepreneurship, and change, equipping you with the knowledge and skills to promote these processes across organizations, ensuring success in a competitive global environment.

    Strategy: Analysis and Practice

    This unit aims to provide a practical understanding of strategic management by exploring fundamental theories, concepts, and frameworks, enabling you to critically analyze, formulate, and execute effective strategies in real-world business challenges. It also focuses on evaluating the quality, applicability, and authenticity of data sources and industry information for strategic decisions, linking this to relevant tools for informed decision-making. Additionally, it bridges the gap between theory and practice through strategic simulations, allowing you to apply knowledge in dynamic scenarios for invaluable experience and skill development. As the onboarding unit for your Capstone: Applied Project Unit, it emphasizes the application of theory and high-quality research to resolve business issues, building on previous research skills and highlighting the importance of critical thinking, effective communication, adaptability, and ethical decision-making.

    Applied Project

    This unit aims to enable you to demonstrate your knowledge and understanding of management and business, along with essential skills for effective operation in various environments. It allows you to think through the implications of applying the knowledge and skills acquired throughout the course. The unit develops a practical understanding of organizational challenges and opportunities, focusing on achieving transformation through the integration of scientific, organizational, and experiential evidence while considering organizational values and stakeholders' concerns. It also integrates and extends research tools, techniques, and methods to support information gathering, data analysis, and evidence collection for informed decision-making, problem-solving, and exploring opportunities. All MBA students participate in the Applied Project to enhance employability and transition into the professional environment by applying management education to practice.

    General MBA

    Units General Business Mgt Oil and Gas Management Human Resource Management Marketing Management Logistics Supply chain Management Hospital & Health Servics Management
    Leading & Managing Organisation Resourcess X X X X X X
    Stategy & the Global Competitive Environment X X X X X X
    Business Economics X
    Corporate Innovation and Entrepreneurship X X X
    Logistics & Supply Chain Management X
    Project Management X X
    International and Comparative HRM X
    Digital Technology Management X
    Managing Modern Healthcare Organizations X
    Petroleum Management and Governance X
    Management Practice X X X X X X
    Theory Into Practice Project X X X X X X

    Leading and Managing Organisational Resources

    The unit takes an integrated approach to critically assess the relationship between leadership, operations management, finance and information systems which is essential for adding value and achieving competitive advantage in contemporary organisations. The theme is ‘leadership’ with an emphasis on high performance work systems and the international management of innovation and change. Successful completion of the unit will give you a comprehensive and detailed overview of theory and practice and you will acquire a ‘toolkit’ that provides the potential for inspirational leadership and the effective management of organisational resources.

    Operations Management addresses issues such as quality, location process layout, capacity management, and scheduling and inventory management. Global sourcing and relocation are now commonplace and the competitive environment demands new ways of thinking about how to manage operations in a global context. Business and information systems facilitate decision-making and effective management across all functions. You will develop a thorough understanding of managerial accounting, corporate finance and cost management issues and the skills to investigate and question current financial management practices of international organisations.

    Type of Unit Syllabus Content
    Core Unit ( All MBA’s)
    • Leadership and Management Responsibilities
    • High Performance Work Systems and Financial Appraisal
    • Strategic Human Resource Management and Enterprise Resource Management
    • Global Leadership and Operations Management
    • Organisational Innovation, Culture and Change Management
    • Decision Making, Ethics and Sustainability

    Strategy and the Global Competitive Environment

    This unit covers the field of strategic management and marketing. You will consider current issues and challenges facing directors, senior managers and entrepreneurs in guiding the long-term development of organisations. The objectives of organisations and the means of achieving these objectives through the mobilisation and deployment of assets and resources and the integration of the various functions of the organisation will be the focus of the unit. You will most specifically:

    • Develop and demonstrate expertise in understanding the global business environment in which the modern organisation operates;
    • Apply a range of skills in developing business and marketing strategies for different environments;
    • Build your skills in developing and evaluating strategies and marketing plans that harmonise the organisation’s objectives, capabilities and resources with the external opportunities of the market;
    • Understand global operations: business entry modes, opportunity analysis and market selection, global sourcing and off-shoring, and emerging economies;
    • Identify, categorise, and assess the factors determining the extent to which strategic and marketing implementation is appropriate for success.
    Type of Unit Syllabus Content
    Core Unit ( All MBA’s)
    • Basic concepts of strategy and marketing
    • External and Internal environment analysis
    • Corporate strategy
    • Global brand management
    • Business strategy and segmentation analysis
    • Growth strategies
    • Implementation of business and marketing strategy

    Business Economics

    The central aim of this Unit is to provide you with a thorough understanding of the competitive global context in which firms operate and make decisions and to use a critically evaluative approach in order to explain the impact of economic policies on the behaviour of individuals, firms and institutions.

    Type of Unit Syllabus Content
    Elective (OG)
    • Markets and Resource Allocation
    • Industry Applications of Economic Concepts
    • Consumer and Firm Behaviour
    • Market Structures and the Competitive Environment
    • Market Failure and Regulation
    • Macroeconomic Aggregates
    • From the Great Depression to Oil Shocks and the Financial Crises
    • Open Economies and the International Business Environment
    • Globalization Debate
    • Economic Integration and other Trading Blocks

    Corporate Innovation and Entrepreneurship

    Managing creativity, innovation, entrepreneurship and change are essential to successful performance in the context of increasing demands and fierce competition faced by organisations in the twenty-first century. This unit provides an opportunity for you to explore how these processes might effectively be promoted across organisations regardless of size and sector from initial business start-up through to large multinational corporations. The unit adopts a critical approach encouraging consideration of alternative philosophical perspectives.

    Type of Unit Syllabus Content
    Elective (MBA GEN,MKT,HRM)
    • Linking creativity, innovation and entrepreneurship
    • Creative idea generation
    • Creativity and innovation as core business processes
    • Sources of innovation
    • Building the innovative organisation
    • Start-ups
    • Business Incubation
    • Challenges and Opportunities
    • Growth
    • Transforming the innovative organisation
    • Vision
    • Multiple level systems
    • Creativity, innovation and performance
    • Human Resource Management and Development
    • Capturing the benefits of innovation
    • Learning and knowledge management
    • Managing creativity, innovation and change
    • Orchestrating structure, systems and resources
    • Organisational culture
    • Planned approaches and linear stage models
    • Process approaches and non-linear time

    Project Management

    The unit aims to:

    • enable you to consider the significance of project management and the role of a project manager in modern businesses;
    • develop your systematic understanding of project management and its diverse application in different business contexts;
    • enable you to evaluate commercially available tools and methodologies for application in your business area;
    • enable you to approach new projects equipped with all the necessary skills to bring projects to successful conclusions;
    • enable you to recognise and promote the importance of effective project management to potential users.

    Relevance

    You will use and analyse de facto standard Project Management methodologies, including PRINCE2, PMBoK and Agile, along with the associated tools and techniques, developing key employability skills.

    Type of Unit Syllabus Content
    Elective (GEN,LSCM)
    • Project Management and the Project Manager’s Role
    • Project Management Theory & Methodologies – for example: PRINCE2, PMBoK and Agile
    • Stakeholders and Communication Strategy
    • Project Brief: Business Case & Project Scope
    • Project Planning, Project Initiation Document, including tools such as: Product & Work Breakdown Structure, Network Analysis & Critical Path Analysis, Gantt Cart
    • Quality and Risk Management

     

    International and Comparative Human Resource Management

    This unit provides in depth understanding of strategic, international and cross cultural HRM. This unit introduces you to the key concepts theories and current issues underlying international and comparative human resource management (IHRM) in a global context. Focus is placed upon the HRM strategies, policies and practices of multinational corporations (MNCs), public sector, voluntary sector and their approach to the management and development of human resources across borders.

    This unit further develops your knowledge and understanding of the currently accepted body of knowledge on the principles and practice of HRM and HRD, within employing organisations with regard for sectoral, national and international context.

    This unit will challenge and develop your wider understanding of the context in which healthcare services operate. The unit will address challenges facing healthcare delivery in the 21st century, with a focus on local, regional and global policies that healthcare leaders have to understand and develop to meet the needs of increasingly complex and evolving healthcare environments. Your current leadership practices will be addressed by concentrating on strategies that enable healthcare leaders to balance the requirements of an increasingly complex and evolving healthcare environment whilst meeting the challenges of modern societies. The unit also examines issues faced by health care organisations when dealing with the use of information technology in the form of information systems.

    Type of Unit Syllabus Content
    Elective (HRM)
    • The syllabus covers the key areas needed for healthcare management in the 21st century, namely:
    • The social, technical, political, economic and ethical context in which healthcare operates.
    • Explore real world experiences of social healthcare, population health and wellbeing.
    • Links between models of health care provision and social health agendas and the World Health Organization targets.
    • How to develop critical understanding of governance, legislation and policy issues that impact upon healthcare provision.
    • Application of models of creative and innovative business development to engage with entrepreneurial vs humanitarian debates and make recommendations for implementation.
    • How to utilise leadership theory and research to support your personal and professional development as a healthcare leader.
    • How to lead the challenges of team dynamics, team conflict, and team development.
    • How to lead change in an ever-evolving healthcare environment.
    • The complexities of leading within an organisational context.
    • The impact of healthcare politics on leadership and service delivery
    • Strategies to support leaders to ethically manage available time, finance and resources.
    • History of health computing
    • Hospital Information Systems (IS) - Patient Administration Systems (PAS)
    • Hospital IS – Electronic Patient Records (EPR)
    • System security and patient confidentiality
    • E-Health in the community

    Digital Technology Management

    In today’s business world digital technology in all its facets is crucial to facilitate decision-making, create new business models, and achieve competitive advantage. This unit develops your knowledge and understanding of the use of digital technology for effective management in a variety of business settings, as well as enabling you to manage digital technology. Crucially, you will learn about the role of digital technology in strategy, Internet marketing, and related areas.

    information systems and how they can create a competitive advantage. The aim is to enable you to understand and critically assess what information systems are, what key characteristics they have and what they can (and cannot) do for an organisation.
    Successful completion of the unit will give you a comprehensive and detailed overview of theory and practice and you will acquire a ‘toolkit’ that provides the basis for understanding the potential – and limitations – of information systems for business success.

    Type of Unit Syllabus Content
    Elective (HHSM)
    • Types of information systems and their role in business
    • Enterprise Resource Planning
    • The interrelationship between the Internet and strategy
    • IT/IS-enabled business process re-engineering
    • Internet marketing and electronic customer relationship management
    • IT project management
    • IT/IS-enabled change and strategies for change management
    • IT and Total Quality Management
    • IT governance
    • IT and Total Quality Management
    • IS/IT investment and evaluation
    • Risk management

    Managing Modern Healthcare Organisations

    This unit will challenge and develop your wider understanding of the context in which healthcare services operate. The unit will address challenges facing healthcare delivery in the 21st century, with a focus on local, regional and global policies that healthcare leaders have to understand and develop to meet the needs of increasingly complex and evolving healthcare environments. Your current leadership practices will be addressed by concentrating on strategies that enable healthcare leaders to balance the requirements of an increasingly complex and evolving healthcare environment whilst meeting the challenges of modern societies. The unit also examines issues faced by health care organisations when dealing with the use of information technology in the form of information systems.

    The syllabus covers the key areas needed for healthcare management in the 21st century, namely:

    Type of Unit Syllabus Content
    Elective (HHSM)
    • The social, technical, political, economic and ethical context in which healthcare operates.
    • Explore real world experiences of social healthcare, population health and wellbeing.
    • Links between models of health care provision and social health agendas and the World Health Organization targets.
    • How to develop critical understanding of governance, legislation and policy issues that impact upon healthcare provision.
    • Application of models of creative and innovative business development to engage with entrepreneurial vs humanitarian debates and make recommendations for implementation.
    • How to utilise leadership theory and research to support your personal and professional development as a healthcare leader.
    • How to lead the challenges of team dynamics, team conflict, and team development.
    • How to lead change in an ever-evolving healthcare environment.
    • The complexities of leading within an organisational context.
    • The impact of healthcare politics on leadership and service delivery.
    • Strategies to support leaders to ethically manage available time, finance and resources.
    • History of health computing
    • Hospital Information Systems (IS) - Patient Administration Systems (PAS)
    • Hospital IS – Electronic Patient Records (EPR)
    • System security and patient confidentiality
    • E-Health in the community

    Petroleum Management and Governance

    The aim of this unit is to provide a comprehensive exposure to, and a conceptual understanding of, management issues applicable to the petroleum industry in a global context, together with the analytical skills required to address these, exploring key challenges and opportunities that influence how international business, regulation and law impact on decision making, innovation and operations in petroleum management, governance, responsibility and sustainability.

    Eligibility, Application & Fee Structure

    Applicants must satisfy ONE of the following entry requirements:

    • An undergraduate degree or equivalent or
    • 3 years of management or supervisory experience

      • Applicants with qualifications and experience other than the above will be considered on a case by case basis. Click here for additional information on the University of Bedfordshire (UoB).

      We can email the forms and guide you through the process to make it seamless and easy for you. Simply contact us and one of our Course Advisors will send additional details. If you would like us to determine your eligibility, you can send your CV to degrees@sitalcollege.edu.tt and we will advise you within 1 working day.

      You will also receive the fee structure and an outline of the monthly payment plans. Fees include registration, administration, tuition and University’s fees, and we offer specially reduced fees from time to time. Currently, this is the most affordable UK MBA in the market. We look forward to discussing your needs and supporting you to start this exciting and rewarding journey.

      This MBA is certified by the University of Bedfordshire (UoB)

    Management Practice

    Practice events are integral to the University of Bedfordshire Business School’s vision to take business education, research and practice in exciting new directions. Central to this vision is the aspiration to give you the skills and knowledge to find the career and future success you want. We aim to develop intelligent practitioners who imaginatively.

    integrate theory and practice. You will need to select and apply knowledge and principles you have learnt through the taught MBA units, experiential learning activities and challenges to develop an understanding of current realities in work organisations and be better placed as a future manager.

    This unit is specifically designed to help your transition into the professional work environment through combining academic rigour with practice skills: the behaviours, attributes and intent which give you immediate impact in the organisations you join. This produces individuals with the confidence and know-how to fit in and be effective from day one: managers who understand business context, and have the creativity, drive and focus to bring about change. The aim of this unit is to:

    • Enhance your transition to the workplace through experiential learning
    • Improve your personal, interpersonal and business skills
    • Develop your awareness of professional working practice and increase your employability

    Relate the theories learnt in the earlier stages of the MBA to real-word business practice issues.

    Type of Unit Syllabus Content
    Core(All MBA’s)

    During the taught elements of the course you will already have experience in the application of theory to practice in individual units and in the core integrated units. In real life work organisations integration is necessary and in preparation for your transition to the work place on completion of the MBA this unit requires that you apply your learning from the taught elements to a complex real-life organisation. You will need to analyse the organisation and draw on relevant theories and models from the MBA toolkit as necessary to inform your decision making and evaluation the effectiveness of those decisions.

    This might be achieved either through a live consultancy project or through a challenging business simulation.

    Live consultancy project:
    Live consultancy project: Developing imaginative and effective solutions to opportunities and challenges.
    You will be presented with a live project from a real work organisation.
    Business Simulation:
    An in-depth consideration of issues in the implementation of strategic and operational decisions.
    You will normally work in small groups where each group will, where possible, select their own team participants.

    Theory into Practice Project

    The unit aims to enable you to demonstrate your knowledge and understanding of management and business as well as the skills essential to effective operation in a corporate, business, public sector or not for profit environment. It is a unit specifically designed to help your transition into the professional work environment.

    Type of Unit Syllabus Content
    Core(All MBA’s)

    The integrated application project is the culmination of the MBA programme. It is designed to give you the opportunity to demonstrate your ability to think through the implications of applying the knowledge and skills acquired through the taught elements of the course.

    Its purpose is to bring together all the taught elements of the programme to reinforce their interrelationship and to enable you to move forward from the understanding of a discrete knowledge base to combine knowledge in different ways and increase your understanding in different areas through synthesis and exploration. Your research might take the form of a literature based project.

    Digital Marketing Communication

    Marketing has become an increasingly vital ingredient for managers and business success. Organisations that neglect their marketing activities and operations are doomed to failure.

    Digital platforms are not only revolutionising marketing, but creating new business models and new methods of social interaction. This unit explores the effects on management, business, economics, sociology and ethics.

    For organisations some of the key questions are: what do my customers want; how do potential and actual customers view my offering; how do I make my product or service different; how much shall I charge for it and where/how do I ‘talk about’ it and make it available? All of these questions are of course posed in a context of competition and in a political, economic, socio-cultural and technological framework that is constantly evolving. The motto for organisations often is ‘change or die’. A key component of any Marketing unit is the ability to communicate effectively, thus bringing together new technological developments as well as economic, sociological and political changes combined with the extent to which academic theory matches practice.

    The unit therefore aims to engage you with a critical understanding of 21st century business marketing and communication in practice for managers

    Type of Unit Syllabus Content
    Elective (MBA MKT)
    • Communications Strategies and Communication Objectives
    • Marketing and Marketing Orientation
    • New consumers and media
    • Mobile platforms and convergence
    • Consumer Behaviour
    • Developing and Managing Marketing Strategies and Plans
    • Market Segmentation and Positioning
    • Building Direct Customer Relationships: Social Media Marketing
    • Social networking and communication
    • Social Influence theories, media and self-esteem, ‘self’ concept
    • Time, presence and asynchronicity
    • Managing integrated digital communication
    • Digital audience and market research
    • Social Constraints and Consequences of Marketing Communications
    • Economic Globalisation and Marketing Communications:
    • Regulations Across Countries
    • Management Ethics and Professionalism
    • Media, PR and Society
    • Propaganda and persuasion
    • Community and Society – impact of CSR

    Sustainable Logistics & Supply Chain Management

    Logistics and Supply Chain Management is an area that is rapidly gaining importance and focus as businesses address the challenge of meeting increasingly demanding customer expectations globally. There has been a growth in interest in how organisations manage the flows into, within, and out of their enterprises and recognition that this fundamentally affects their competitive position. In an increasingly competitive marketplace those organisations that appropriately embrace logistics and supply chain management rationale will strengthen their ability to compete successfully.

    This unit aims to enable you to have a sound understanding of the various dimensions of the complex and dynamic subject of logistics and supply chain management, and to critically examine the key issues of contemporary developments and practices in logistics, supply chain management and other related areas, and solve practical problems creatively by using relevant and well researched theoretical concepts and frameworks.

    This unit, in particular, will concentrate on contemporary developments within the topic area and the increasing integration between the three highly related areas of logistics management, supply chain management, and operations management. It will consider the ways in which these developments are expanding and challenging the traditionally accepted roles and objectives of these functions and how integration can contribute to enhanced competitive advantage for organisations.

     

    Type of Unit Syllabus Content
    Elective (MBA LSCM)
    • Logistics and supply chain management – Overview and sustainable strategy
    • Organisational, environmental and managerial Issues in logistics and supply chain management
    • Demand management, order management and customer care
    • Inventory management, warehousing and distribution management
    • Outsourcing and third-party logistics
    • Information technologies and supply chain management
    • Sustainable transportation systems and transportation management
      International logistics and supply chain management; challenges and opportunities

    Why do this MBA?

    This MBA is a management qualification designed to meet the needs of career individuals and is structured to support your aspirations for fast track career progression through the development of leadership and strategic management skills and a contemporary understanding of business.

    The course adopts a practice-led curriculum and aims to develop an advanced knowledge of organisations and their effective management in the dynamic competitive global context, and the ability to creatively apply this knowledge and understanding to complex issues to systematically and innovatively enhance strategic business and management practice.

    This offers a challenging learning opportunity to encourage the integration of theory and practice supported by experienced academics with substantial management experience. Through practice events you will work with academics and professors of practice on live consultancy projects with leading employers in organisations across private, public and not-for-profit sectors to support your personal and professional development as a creative and innovative leader with the knowledge and skills needed in the global, knowledge-based economy.

    This post-graduate degree aims to enhance your professional prospects by developing your capability to apply the latest thinking relating to organisational development and change in the competitive global context. Successful completion of the MBA highlights your potential to have a real impact on the transformation of the organisation you join.

    Programme Structure:

    This MBA adopts a block teaching and guided learning approach to support the practice-led curriculum for early career leaders and managers. Individual units are delivered in intense 6 week blocks combining student-centred interactive workshops supported by guided learning with group work and private study. Learning is experiential to enable you to practise and experiment in theworkshops through practical application to live events to support your personal and professional development.

    You will use case studies and other materials from current organisations introduced by staff research activities, and from tutor engagement with consultancy work and from Business School contacts. Tutors will also expect you to keep up with developments in business and key industry sectors through newspapers, magazines and business news websites.

    Central to UB’s vision to take business education, research and practice in exciting new directions are practice events.  These are designed to integrate your learning and allow you to develop the skills and knowledge required to successfully progress your career. You will explore your own potential as a manager and strengthen your skills and capabilities.

    At the final stage of the course you will experience two units specifically designed to support your transition to the work place. In the Management Practice (Project Part 1 stage) unit you will experience either a live consultancy project or a challenging business simulation. The Theory into Practice Project Unit (Project Part 2 stage) supports the integration of your learning in the context of a real organisation. These are specifically designed to help you make a successful transition into work an allow you to integrate areas of the MBA with a focus on an issue of interest to your career. These help you to consider your own development and consider the complexity of putting what you have learnt into practice to advance your career once you join an organization.

    Developing your employability:

    You will develop a broad range of knowledge and skills of business and management with potential for you to join an employer in a variety of positions. You will develop the attributes and skills expected of post-graduates including team-working, negotiation skills, leadership, confidence and the ability to apply critical and creative thinking to complex and unclear problems to develop innovative solutions.

    Understanding how theory applies in real organisations is key to your employability so this is the focus of every unit.

    Practical experience is embedded throughout the course starting from the Induction, in all Units and in the dissertation stage designed to integrate theory and practice in contemporary organisations.

    You will acquire a toolkit of diverse and complex skills and knowledge necessary for a creative organisational change agent. This energetic and active approach to learning will enhance your confidence and self-esteem and support you in progressively taking greater responsibility for your own development as an autonomous learner and creative business practitioner who can explore opportunities for innovation.

    You will be in a good position to demonstrate your potential to employers. Recruiters value the skills to work in a team, the ability to continue to learn, analytical abilities and a broad understanding of management. Whatever you decide to do, the successful completion of your MBA should have laid a strong foundation for you to become a positive change agent in any organisation and an obvious champion for the added value of a dynamic and innovative organisational culture. You will also have had extensive and continuous opportunity for reflective and critical evaluation of your capability as a team worker and leader.

    As part of a large and multi-cultural learning community, you should gain a valuable network of friends and contacts for the future. Our MBA Alumni organisation will help you keep in touch with your MBA contacts.

    Graduate Impact Statements:

    The course has been designed to develop graduates who are able to:

    • Apply contemporary approaches to strategic management and leadership in complex organisations to systematically and creatively evolve the business, while understanding real life challenges and uncertainties.
    • Inspire collaboration and synergistic team work by managing relationships, sharing skills and experience and objective consideration and evaluation of alternative perspectives, in contributing to professional, ethical and innovative practice.
    • Synthesise a range of information in the context of new situations using informed