MBA Marketing Management
The MBA in Marketing Management program has a strong focus on modern business marketing practices and imparts education on the latest marketing developments, such as digital marketing and social media marketing that are revolutionizing the field of marketing today. At the same time, it provides insights in general management concepts, practices and skills that are valued across sectors and organizations.
It comprises the following units:
- Leading and Managing Organisational Resources
- Strategy and the Global Competitive Environment
- Corporate Innovation and Entrepreneurship
- Digital Marketing & Communications
- Management Practice
- Theory into Practice Project
- Following are summaries of the Units. You can receive more information about eligibility, application, fees and payment plans here.
LEADING AND MANAGING ORGANISATIONAL RESOURCES
STRATEGY AND THE GLOBAL COMPETITIVE ENVIRONMENT
CORPORATE INNOVATION AND ENTREPRENEURSHIP
DIGITAL MARKETING & COMMUNICATION
A key component of any Marketing unit is the ability to communicate effectively, thus bringing together new technological developments as well as economic, sociological and political changes combined with the extent to which academic theory matches practice. The unit aims to engage you with a critical understanding of 21st century business marketing and communication in practice for managers.
This unit is specifically designed to help your transition into the professional work environment through combining academic rigour with practice skills: the behaviours, attributes and intent which give you immediate impact in the organisations you join. This produces individuals with the confidence and know-how to fit in and be effective from day one: managers who understand business context, and have the creativity, drive and focus to bring about change.
THEORY INTO PRACTICE PROJECT
Its purpose is to bring together all the taught elements of the programme to reinforce their interrelationship and to enable you to move forward from the understanding of a discrete knowledge base to combine knowledge in different ways and increase your understanding in different areas through synthesis and exploration.
The unit aims to enable you to demonstrate your knowledge and understanding of management and business as well as the skills essential to effective operation in a corporate, business, public sector or not for profit environment. It is a unit specifically designed to help your transition into the professional work environment.
About the course
The MBA Marketing Management program has a strong focus on modern business marketing practices and imparts education on the latest marketing developments, such as digital marketing and social media marketing that are revolutionizing the field of marketing today. At the same time, it provides insights in general management concepts, practices and skills that are valued across sectors and organizations. The MBA program in Marketing Management offered at SITAL College follows the engaging, flexible learning model and exacting standards of the University of Bedfordshire in the UK. By choosing this program, students study the latest marketing developments from reputed academics and practitioners with substantial industry experience.
The MBA Marketing Management qualification is a professionally-accredited qualification that opens doors to varied career options in marketing niches such as business development, branding, communication, market research and sales. The program is designed for early-career individuals who have an interest in marketing management and seek fast track career progression opportunities in a global economy. After successful completion of the program, students are in a strong position to demonstrate their readiness to deliver innovative solutions, handle complex marketing management tasks and contribute to an organization’s overall growth.
Practical skills are an important factor that recruiters consider while selecting employees. The MBA Marketing Management program offered at SITAL College allows students to apply a wide range of practical business management and marketing management skills. These include teamwork, negotiation skills, creative thinking and critical thinking, to name a few. During the course, students participate in experiential learning that emerges from student-centric workshops and group work. Students come from varied backgrounds this creating an ecosystem for a healthy exchange of ideas and broadening of horizons. It also supports professional and personal development in a stimulating environment, pushing boundaries and offering opportunities to explore managerial capabilities and individual strengths.
There are three main entry points in February, June and October, but students may also join in April, August and November. For details of start dates, application and very competitive fee structure of the MBA in Marketing Management, click here
Following is a description of the compulsory units.
|Leading & Managing Organisational Resources||The unit takes an integrated approach to critically assess the relationship between leadership, operations management, finance and information systems which are essential for adding value and achieving competitive advantage in contemporary organisations. The theme is ‘leadership’ with an emphasis on high performance work systems and the international management of innovation and change.
Successful completion of the unit gives a comprehensive and detailed overview of theory and practice and a ‘toolkit’ that provides the potential for inspirational leadership and the effective management of organisational resources.
|Strategy & The Global Competitive Environment||This unit covers the field of strategic management and marketing. It highlights current issues and challenges facing directors, senior managers and entrepreneurs in guiding the long-term development of organisations.
The objectives of organisations and the means of achieving these objectives through the mobilisation and deployment of assets and resources and the integration of the various functions of the organisation will be the focus of the unit.
|Project Management||The unit focuses on the significance of project management and the role of a project manager in modern businesses. It aims to develop a systematic understanding of project management and its diverse application in different business contexts.
One will learn how to evaluate commercially available tools and methodologies for application in business and how to approach new projects equipped with all the necessary skills to bring projects to successful conclusions.
|Logistics & Supply Chain Management||This unit has a sound understanding of the various dimensions of the complex and dynamic subject of logistics and supply chain management. It critically examines the key issues of contemporary developments and practices in logistics, supply chain management and other related areas and solves Practical problems creatively by using relevant and well researched theoretical concepts and frameworks.
The unit will concentrate on contemporary developments within the topic area and the increasing integration between the three highly related areas of logistics management, supply chain management, and operations management.
It will consider the ways in which these developments are expanding and challenging the traditionally accepted roles and objectives of these functions and how integration can contribute to enhanced competitive advantage for organisations.
|Management Practice||This unit is specifically designed to help individuals with the transition into a professional work environment through combining academic rigour with practice skills: the behaviours, attributes and intent which give immediate impact in organisations. This produces individuals with the confidence and know-how to fit in and be effective from day one: managers who understand business context, and have the creativity, drive and focus to bring about change.
The aim of this unit is to:
|Theory into Practice Project||The unit aims to demonstrate one’s knowledge and understanding of management and business as well as the skills essential to effective operation in a corporate, business, public sector or not for profit environment. It is a unit specifically designed to help an individual transition into the professional work environment.|
Applicants must satisfy ONE of the following entry requirements.
- An undergraduate degree at Honours level or equivalent or
- Three years managerial or supervisory experience.
There is a robust assessment system in place to make your learning effective. You will have two assignments per unit, one is due in the 3rd week and the other in the 6th week. Students must achieve an overall minimum pass mark of 40% per unit, with an overall grade of 65% or above and 70% or above in the dissertation stage to get the distinction. Assessments are done by assignments and are rooted in real life and practical workplace scenarios to deal with real workplace challenges and expectations. Assignments include:
- Individual written reports that allow you to apply theory to case studies for in-depth analysis
- Business Reports that allow you to demonstrate contextual insight and report professionally on practices
- Project Plans that require you to use your knowledge and skills of project management
- Seminar Papers that allow progressive development of critical analysis skills
- Project Reports that integrate learning throughout the course applied in practice
- A business simulation where you demonstrate the impact of your strategic decision making