MBA Marketing Management
About the course
This MBA specialisation is a flagship qualification designed to meet the needs and aspirations of early career individuals through the combination of a general management education with the specialist area of Marketing Management.
It is a practical and applied business curriculum that aims to develop students’ leadership and management skills along with their interest in Marketing Management, and is for those seeking fast-track career progression opportunities and applies the latest thinking relating to organizational development and change in the competitive global context.
You will work with academics and professors of practice on live consultancy projects with leading employers in organisations across private, public and not-for-profit sectors to support your personal and professional development as a creative and innovative leader with the knowledge and skills needed in the global, knowledge-based economy.
You will develop the attributes and skills expected of post-graduates, confirmed by partner industry bodies of the University, including the Chartered Management Institute and the Confederation of British Industry. Attributes such as team-working, negotiation skills, leadership, confidence and the ability to apply critical and creative thinking to complex and unclear problems to develop innovative solutions are developed in this programme.
Successful completion of this MBA therefore, highlights your potential to have a real impact on the transformation of the organization you join, as it enhances your ability to creatively apply this knowledge and understanding to complex issues to systematically and innovatively enhance strategic business and management practice.
Why do this MBA at SITAL College?
Choose from 6 MBA pathways - General Business Management, Human Resource Management, Hospital & Health Services Management, Logistics & Supply Chain Management, Marketing Management, and Oil & Gas Management.
We deliver the curriculum to the exacting standards of the University of Bedfordshire and supplement this by encouraging desirable business values into the student experience. We have identified many of the gaps that exist between employer expectations and employee readiness, and expose students to events and activities to help close those gaps. It is our hope that this will help our graduates stand out in the work place.
Classes are more intimate than they are at most institutions, and this allows us to provide the personal attention that is the hallmark of our institution. Our faculty are kept current through continuous professional development and staff members are encouraged to support students with courtesy, respect and understanding.
We are aware that many of you may not have been in a classroom for a long time. Do not let this deter you. Students will be well-prepared to pursue studies at this level, as we have an excellent complimentary support programme to help you prepare. This includes a thorough induction by our Academic Advisor and Executive Director, Academic Writing Workshops by our Academic Director and other faculty and IT workshops. There is a unit induction by the Tutor assigned to each unit, and this provides you with full guidance and expectations before the classes start. The support continues through to graduation.
The 6 Units covered over 12 months
• Leading and Managing Organisational Resources
• Strategy and the Global Competitive Environment
• Corporate Innovation and Entrepreneurship
• Digital Marketing and Commmunications
• Dissertation stage
• Management Practice
• Theory into Practice Project