{"id":6400,"date":"2019-06-03T01:42:43","date_gmt":"2019-06-03T01:42:43","guid":{"rendered":"http:\/\/demo.cryptcorett.com\/?page_id=6400"},"modified":"2024-11-13T07:11:05","modified_gmt":"2024-11-13T07:11:05","slug":"mba-marketing","status":"publish","type":"page","link":"https:\/\/sitalcollege.com\/edu\/mba-marketing\/","title":{"rendered":"MBA Marketing"},"content":{"rendered":"

MBA Marketing<\/h2><\/span><\/div><\/div><\/div>
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Marketing is a vital ingredient of business success today and organizations that don\u2019t invest in marketing activities are more likely to fail. <\/p>\n

The MBA in Marketing Management program has a strong focus on modern business marketing practices and imparts education on the latest marketing developments, such as digital marketing and social media marketing that are revolutionizing the field of marketing today. At the same time, it provides insights in general management concepts, practices and skills that are valued across sectors and organizations.<\/p>\n

It comprises the following units:
\n-\tResponsible Leadership and Sustainable Management
\n-\tDigital Analytics and Online Customer Experience
\n-\tStrategic Marketing Management
\n-\tStrategy: Analysis and Practice
\n-\tApplied Project<\/p>\n

Following are summaries of the Units. You can receive more information about eligibility, application, fees and payment plans here<\/a>.<\/p>\n<\/div>\n<\/div>\n\t\t<\/div><\/div>

Responsible Leadership & Sustainable Management<\/h3>\t\t\t
The unit aims to develop your understanding of responsible leadership principles, emphasizing ethical decision-making and effective stakeholder engagement. It enables you to explore contemporary global challenges, providing a contextual understanding of responsible leadership in today's dynamic business environment. By incorporating insights from business ethics, sustainability studies, and organizational behavior, the unit offers a holistic view of responsible leadership and sustainable management. Utilizing a blend of theoretical frameworks, case studies, and real-world applications, it aims to develop practical skills for navigating 21st-century organizational challenges. This will equip you with a skill set that merges theoretical knowledge and practical application, positioning you as a valuable asset in any professional setting, capable of addressing the diverse demands of today's business environment.\n<\/div>\n<\/div>\n\t\t<\/div><\/div>

Digital Analytics and Online Customer Experience<\/h3>\t\t\t
The unit aims to understand the importance of digital analytics in today's business landscape, develop skills in using analytics tools and techniques for data collection and analysis, gain insights into customer behavior and preferences online, and learn how to optimize websites and digital marketing strategies based on data analysis. In the digital age, where e-commerce, digital marketing, and technology companies heavily rely on digital channels, recognizing the significance of digital analytics and online customer experience is crucial. This knowledge enables MBA students to make data-driven decisions, manage customer relationships effectively, and design marketing strategies that drive business growth and profitability, providing a competitive edge in their future careers.\n<\/div>\n<\/div>\n\t\t<\/div><\/div>

Strategic Marketing Management<\/h3>\t\t\t
The unit aims to understand the concepts and principles of strategic marketing management, develop skills in analyzing and formulating marketing strategies, and apply strategic marketing techniques for effective decision-making. It also focuses on enhancing knowledge of current market trends and the competitive landscape, and developing critical thinking and problem-solving abilities in a marketing context. Strategic marketing management is fundamental for MBA students, equipping them with the knowledge and skills to identify market opportunities, position products and services, and align marketing efforts with customer needs. This knowledge helps in understanding competitive advantage, branding, and product differentiation, and improves their ability to analyze market data, make informed decisions, and evaluate marketing strategies' success.\n<\/div>\n<\/div>\n\t\t<\/div><\/div>

Strategy: Analysis and Practice<\/h3>\t\t\t
This unit aims to provide a practical understanding of strategic management by exploring fundamental theories, concepts, and frameworks, enabling you to critically analyze, formulate, and execute effective strategies in real-world business challenges. It also focuses on evaluating the quality, applicability, and authenticity of data sources and industry information for strategic decisions, linking this to relevant tools for informed decision-making. Additionally, it bridges the gap between theory and practice through strategic simulations, allowing you to apply knowledge in dynamic scenarios for invaluable experience and skill development. As the onboarding unit for your Capstone: Applied Project Unit, it emphasizes the application of theory and high-quality research to resolve business issues, building on previous research skills and highlighting the importance of critical thinking, effective communication, adaptability, and ethical decision-making.\n<\/div>\n<\/div>\n\t\t<\/div><\/div>

Applied Project<\/h3>\t\t\t
This unit aims to enable you to demonstrate your knowledge and understanding of management and business, along with essential skills for effective operation in various environments. It allows you to think through the implications of applying the knowledge and skills acquired throughout the course. The unit develops a practical understanding of organizational challenges and opportunities, focusing on achieving transformation through the integration of scientific, organizational, and experiential evidence while considering organizational values and stakeholders' concerns. It also integrates and extends research tools, techniques, and methods to support information gathering, data analysis, and evidence collection for informed decision-making, problem-solving, and exploring opportunities. All MBA students participate in the Applied Project to enhance employability and transition into the professional environment by applying management education to practice.\n<\/div>\n<\/div>\n\t\t<\/div><\/div><\/div><\/div>

About the course<\/h3>\t\t\t
It is no secret that marketing is a vital ingredient of business success today and organizations that don\u2019t invest in marketing activities are more likely to fail. The MBA program in Marketing Management is a distinctive course that is designed to expand your thinking, skills and potential career opportunities in the field of marketing management. <\/p>\n

The MBA Marketing Management program has a strong focus on modern business marketing practices and imparts education on the latest marketing developments, such as digital marketing and social media marketing that are revolutionizing the field of marketing today. At the same time, it provides insights in general management concepts, practices and skills that are valued across sectors and organizations. The MBA program in Marketing Management offered at SITAL College follows the engaging, flexible learning model and exacting standards of the University of Bedfordshire in the UK. By choosing this program, students study the latest marketing developments from reputed academics and practitioners with substantial industry experience.
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\nThe MBA Marketing Management qualification is a professionally-accredited qualification that opens doors to varied career options in marketing niches such as business development, branding, communication, market research and sales. The program is designed for early-career individuals who have an interest in marketing management and seek fast track career progression opportunities in a global economy. After successful completion of the program, students are in a strong position to demonstrate their readiness to deliver innovative solutions, handle complex marketing management tasks and contribute to an organization\u2019s overall growth.
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\nPractical skills are an important factor that recruiters consider while selecting employees. The MBA Marketing Management program offered at SITAL College allows students to apply a wide range of practical business management and marketing management skills. These include teamwork, negotiation skills, creative thinking and critical thinking, to name a few. During the course, students participate in experiential learning that emerges from student-centric workshops and group work. Students come from varied backgrounds this creating an ecosystem for a healthy exchange of ideas and broadening of horizons. It also supports professional and personal development in a stimulating environment, pushing boundaries and offering opportunities to explore managerial capabilities and individual strengths.
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\nThere are three main entry points in February, June and October, but students may also join in April, August and November. For details of start dates, application and very competitive fee structure of the MBA in Marketing Management, click here <\/a><\/p>\n<\/div>\n<\/div>\n\t\t<\/div><\/div>

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Following is a description of the compulsory units.<\/h3>\t\t\t
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Units<\/b><\/td>\nSummary<\/b><\/td>\n<\/tr>\n
Leading & Managing Organisational Resources<\/td>\nThe unit takes an integrated approach to critically assess the relationship between leadership, operations management, finance and information systems which are essential for adding value and achieving competitive advantage in contemporary organisations. The theme is \u2018leadership\u2019 with an emphasis on high performance work systems and the international management of innovation and change.
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\nSuccessful completion of the unit gives a comprehensive and detailed overview of theory and practice and a \u2018toolkit\u2019 that provides the potential for inspirational leadership and the effective management of organisational resources.\n<\/td>\n<\/tr>\n
Strategy & The Global Competitive Environment<\/td>\nThis unit covers the field of strategic management and marketing. It highlights current issues and challenges facing directors, senior managers and entrepreneurs in guiding the long-term development of organisations.
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\nThe objectives of organisations and the means of achieving these objectives through the mobilisation and deployment of assets and resources and the integration of the various functions of the organisation will be the focus of the unit.\n<\/td>\n<\/tr>\n
Project Management<\/td>\nThe unit focuses on the significance of project management and the role of a project manager in modern businesses. It aims to develop a systematic understanding of project management and its diverse application in different business contexts.
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\nOne will learn how to evaluate commercially available tools and methodologies for application in business and how to approach new projects equipped with all the necessary skills to bring projects to successful conclusions.\n<\/td>\n<\/tr>\n
Logistics & Supply Chain Management<\/td>\nThis unit has a sound understanding of the various dimensions of the complex and dynamic subject of logistics and supply chain management. It critically examines the key issues of contemporary developments and practices in logistics, supply chain management and other related areas and solves Practical problems creatively by using relevant and well researched theoretical concepts and frameworks.
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\nThe unit will concentrate on contemporary developments within the topic area and the increasing integration between the three highly related areas of logistics management, supply chain management, and operations management.
\nIt will consider the ways in which these developments are expanding and challenging the traditionally accepted roles and objectives of these functions and how integration can contribute to enhanced competitive advantage for organisations.<\/td>\n<\/tr>\n
Management Practice<\/td>\nThis unit is specifically designed to help individuals with the transition into a professional work environment through combining academic rigour with practice skills: the behaviours, attributes and intent which give immediate impact in organisations. This produces individuals with the confidence and know-how to fit in and be effective from day one: managers who understand business context, and have the creativity, drive and focus to bring about change. <\/p>\n

The aim of this unit is to:<\/p>\n

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  • Enhance one\u2019s transition to the workplace through experiential learning<\/li>\n
  • Improve one\u2019s personal, interpersonal and business skills<\/li>\n
  • Develop one\u2019s awareness of professional working practice and increase your employability\n<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Theory into Practice Project<\/td>\nThe unit aims to demonstrate one\u2019s knowledge and understanding of management and business as well as the skills essential to effective operation in a corporate, business, public sector or not for profit environment. It is a unit specifically designed to help an individual transition into the professional work environment.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

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