This qualification is aimed at individuals who are thinking about setting up a small business or who are already running such a venture. During the
Who will benefit from this programme?
The programme focuses on the key capabilities required for you to add value to your
What is covered?
· Terminology, benefits, risks and other considerations
· Practical aspects of creating the infrastructure for digital and online tools
· Legal and contractual considerations
· How digital and online tools can be used to engage with customer, prospects and the market
· How digital and online tools can be used to generate revenues for the business
· Creating an online profile for a business and potential points of differentiation
· Importance of customer