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LCCI Marketing, Advertising and Public Relations

Marketing provides an understanding of consumers and what influences their purchasing decisions.

It involves everything from the time the product is an idea for creation, to the point where customers purchase and utilize the goods.

Advertising is a necessary element in this as it allows students an understanding of how to get consumers to know about products and purchase them.

Public Relations, however is providing information on the company’s behalf to the outside world. A study of these allows students a clear grasp on the relevance of these actions on any business.

The table below explains the meaning of the different LCCI qualification levels and how you will benefit from achieving qualifications at each level.

Introductory/Preliminary A qualification at this level builds your basic knowledge and skills, as well as your ability to make use of your learning to carry out simple everyday tasks and activities with guidance. The main purpose of these qualifications is to help you build your confidence and prepare you for further learning and work.
Level 1 A Level 1 qualification improves your basic knowledge and skills in a particular subject or job area and helps you to use your learning to complete straight-forward routine tasks with direction and guidance. It also helps you to prepare for Level 2 qualifications.
Level 2 A Level 2 qualification gives you a good knowledge and understanding of a subject or job area. It helps you to use your learning to complete clearly set tasks and solve straightforward problems with some guidance or supervision. Level 2 qualifications are usually the recommended minimum entry requirements for jobs.
Level 3 A Level 3 qualification develops your ability to learn and apply a range of knowledge, understanding and skills at a detailed level. It helps you to use your learning in a wide range of complex tasks and situations and develops your supervisory skills. If your job role requires you to work independently or supervise and train others in your field of work then this level is suitable for you. Also suitable if you are planning to go to university or progress to professional qualifications.
Level 4 A Level 4 qualification helps you to become a specialist in your area of learning or work. It involves detailed analysis of a high level of information and knowledge in an area of work or study. Learning at this level is appropriate for you if you work in a technical and professional job, and/or manage and develop others.

View Below for more Information on this Certificate


Qualification Code – DIPMAR07

The LCCI Level 3 Group Diploma is suitable for students who have an interest in a particular business function (e.g. Public Relations or Marketing) and want to develop their knowledge, understanding and skills across this broad functional area. Candidates are required to complete the following modules:

  • Marketing
  • Public Relations
  • Advertising

Note:  Please be advised that all optional modules are not offered every semester.

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